FOUNDER + CEO
Mr. Baker is Founder & CEO of Jet City Capital Management & subsidiary JET Hospitality. Launched in 2015, JCCM LLC has quickly grown from a boutique real estate development startup into a premier alternative investment platform and multi-brand enterprise specializing in developing niche brands in emerging demand markets. JET Hospitality was subsequently launched in 2017 as a vacation-rental and experience operator, operating ten listings and a party Yacht in Seattle Metro prior to the Pandemic. JET made the pivot in 2020, selling off its VR portfolio, and jumping into the commercial lodging arena, with its flagship property, Pacific Dunes Resort, opening July 2020. JET Hospitality specializes in converting and rebranding independent lodging & RV parks into boutique, Alt-Lodging Resort Destinations. Over the past two years, JET has expanded across three states with five locations, including three rebrand conversions completed, and is now considered a Top-5 Alternative Lodging brand in the USA!
After joining Kidder Mathews in 2014, Mr. Baker earned his WA State Certified General Appraiser License (20102160) in March 2020, and was promoted to Vice President before leaving the firm shortly thereafter to run JCCM and subsidiaries full time. Jesse appraised or provided consulting services on 100+ Lodging Properties in the WA and ID, growing the firm's reputation as the premier lodging advisory presence in the Pacific Northwest.
Prior to joining Kidder Mathews, Mr. Baker earned multiple promotions in leadership roles with Cintas Corporation. He graduated the Management Trainee Program in 2010, was promoted to Service Manager (2011), and Operations Manager (2013). During his tenure with Cintas, Mr. Baker ran the company's the third largest document shredding facility in the USA, G38 Fremont, CA, overseeing plant & service operations while managing a $10MM+ P&L.
Jesse Baker graduated from The Hotel School at Cornell University in 2009 with B.S. in Hospitality Management and a Real Estate Minor. He was a four-year member of the Cornell Varsity Football Team, earning three Varsity Letters as a WR, an ESPN TOP-10 Nomination, and setting the School Record for most catches in a single game at (14) on his way to All-Ivy Honors in 2008.
CHIEF OPERATIONS OFFICER
Aaron’s passion for hospitality brought him to Cornell University where he graduated in 2009 with a B.S. in Hospitality Management, along with a minor in Real Estate. He then cut his teeth in management & development for 12 years with Four Star Realty, transforming the company into a powerhouse along the Front Range of Colorado.
In 2021, Aaron shifted his focus full time to JET Hospitality. His vision, creativity, and adaptability has transformed JET’s operation into an industry leading model. Aaron’s innate
ability to connect with folks across all walks of life is both his passion and driver of success. You’ll see his fingerprints throughout JET employee and JET guest experience, where genuine care and personalization is injected into all interactions.
Aaron’s love for human connection is centered around his stunning wife, Ashley, and three kids, Bruce, Lucille, and Charles. They enjoy embarking on unique family adventures and appreciate spending their free time bouncing around JET’s portfolio of properties.
whitney BRIELLE martin
CHIEF MARKETING OFFICER
Whitney Brielle Martin is a brand, marketing, and business expert with a passion for helping clients and companies win. She holds roles as CMO for JET Hospitality, and as CEO and Founder of full service agency, PLZ ADD SALT. She has an adept eye and known reputation in understanding consumer patterns and trends, as well as entrepreneurial scaling and growth. Supporting her belief in 'always growing—always learning', she also holds degrees and certificates in Business, Project Management, and Digital Marketing, from George Fox, Google, and Yale--Summa Cum Laude and top marks.
Whitney's experience and range with brands is wide, sharing a general narrative of high profile and high touchpoint: Nimble startups, high producing consumer labels, Fortune ranked tech giants, big hospitality clients, and even entertainers, fashion labels, publications, and hallmark NFL teams. Her work for clients has been highlighted during Art Basel, Fashion Week, NFL Combine, Women in Tech, EO, Flag Gnaw, Rolling Loud, + and seen in Fortune, Forbes, Vogue, GQ, Girls' Life, Brides, Condé Nast Traveler, Market Wire, Yahoo Finance, Outdoor Magazine, and Authority Magazine.
Whitney's connection with JET aligns with their mission of getting people back to life and out in the great outdoors. While work is high flow high tech, she fully endorses digital detachment days, being present, and being out in the wide-way-beyond. She is part of the JET family, going back to childhood roots. Although career has taken her on a journey to major cities across the globe, she is originally a country girl and currently enjoys her work life balance with her husband, and fur babies out in the Wild West.