WHO WE ARE
"A COUPLE GRINDERS"
Aaron & Jesse, Teton Valley Summer 2022
FOUNDER + CEO
Mr. Baker is Founder & CEO of Jet City Capital Management & subsidiary JET Hospitality. Launched in 2015, JCCM LLC has quickly grown from a boutique real estate development startup into a premier alternative investment platform and multi-brand enterprise specializing in developing niche brands in emerging demand markets. JET Hospitality was subsequently launched in 2017 as a vacation-rental and experience operator, operating ten listings and a party Yacht in Seattle Metro prior to the Pandemic. JET made the pivot in 2020, selling off its VR portfolio, and jumping into the commercial lodging arena, with its flagship property, Pacific Dunes Resort, opening July 2020. JET Hospitality specializes in converting and rebranding independent lodging & RV parks into boutique, Alt-Lodging Resort Destinations. Over the past two years, JET has expanded across three states with five locations, including three rebrand conversions completed, and is now considered a Top-5 Alternative Lodging brand in the USA!
After joining Kidder Mathews in 2014, Mr. Baker earned his WA State Certified General Appraiser License (20102160) in March 2020, and was promoted to Vice President before leaving the firm shortly thereafter to run JCCM and subsidiaries full time. Jesse appraised or provided consulting services on 100+ Lodging Properties in the WA and ID, growing the firm's reputation as the premier lodging advisory presence in the Pacific Northwest.
Prior to joining Kidder Mathews, Mr. Baker earned multiple promotions in leadership roles with Cintas Corporation. He graduated the Management Trainee Program in 2010, was promoted to Service Manager (2011), and Operations Manager (2013). During his tenure with Cintas, Mr. Baker ran the company's the third largest document shredding facility in the USA, G38 Fremont, CA, overseeing plant & service operations while managing a $10MM+ P&L.
Jesse Baker graduated from The Hotel School at Cornell University in 2009 with B.S. in Hospitality Management and a Real Estate Minor. He was a four-year member of the Cornell Varsity Football Team, earning three Varsity Letters as a WR, an ESPN TOP-10 Nomination, and setting the School Record for most catches in a single game at (14) on his way to All-Ivy Honors in 2008.
CHIEF OPERATIONS OFFICER
Aaron’s passion for hospitality brought him to Cornell University where he graduated in 2009 with a B.S. in Hospitality Management, along with a minor in Real Estate. A native of Oregon, he was anxious to return west and accepted a position at Four Star Realty in Boulder, CO. In the last 10 years, Aaron has been instrumental in transforming this asset management firm into a powerhouse along the Colorado Front Range. His current role has him overseeing a team of 25 that manages a portfolio of 4000 beds adjacent to the University of Colorado.
His inspiration comes from the belief that all social interactions are an opportunity to cultivate positive and fulfilling relationships. That vision translates to Aaron’s role at Jet Hospitality where he is inspires creativity that ensures genuine care and personalization is injected into each and every Guest Experience.
Aaron’s love for people extends to his stunning wife, Ashley, and their two kids, Bruce and Lucille. They enjoy embarking on unique family adventures and appreciate spending free time performing “quality control” on all the amazing experiences Jet Hospitality has to offer.