Jesse Baker 

Principal 

jbaker@jetcitycapitalmgmt.com

WHO WE ARE

ALTERNATIVE EXCELLENCE

JESSE

BAKER

FOUNDER + CEO

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Mr. Baker is Founder & CEO of Jet City Capital Management & subsidiary JET Hospitality.  Launched in 2015, JCCM LLC has quickly grown from a boutique real estate development startup into a premier alternative investment platform and multi-brand enterprise specializing in developing niche brands in emerging demand markets.  JET Hospitality was subsequently launched in 2017 as a vacation-rental and experience operator,  operating ten listings and a party Yacht in Seattle Metro prior to the Pandemic.  JET made the pivot in 2020, selling off its VR portfolio, and jumping into the commercial lodging arena, with its flagship property, Pacific Dunes Resort, opening July 2020.  JET Hospitality specializes in converting and rebranding independent lodging & RV parks into boutique, Alt-Lodging Resort Destinations.  Over the past two years, JET has expanded across three states with five locations, including three rebrand conversions completed, and is now considered a Top-5 Alternative Lodging brand in the USA!

After joining Kidder Mathews in 2014, Mr. Baker earned his WA State Certified General Appraiser License (20102160) in March 2020, and was promoted to Vice President before leaving the firm shortly thereafter to run JCCM and subsidiaries full time.  Jesse appraised or provided consulting services on 100+ Lodging Properties in the WA and ID, growing the firm's reputation as the premier lodging advisory presence in the Pacific Northwest.

Prior to joining Kidder Mathews, Mr. Baker earned multiple promotions in leadership roles with Cintas Corporation. He graduated the Management Trainee Program in 2010, was promoted to Service Manager (2011), and Operations Manager (2013). During his tenure with Cintas, Mr. Baker ran the company's the third largest document shredding facility in the USA, G38 Fremont, CA, overseeing plant & service operations while managing a $10MM+ P&L.

Jesse Baker graduated from The Hotel School at Cornell University in 2009 with B.S. in Hospitality Management and a Real Estate Minor. He was a four-year member of the Cornell Varsity Football Team, earning three Varsity Letters as a WR, an ESPN TOP-10 Nomination, and setting the School Record for most catches in a single game at (14) on his way to All-Ivy Honors in 2008.

CHIEF OPERATIONS OFFICER

AARON

MUMFORD

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Aaron’s passion for hospitality brought him to Cornell University where he graduated in 2009 with a B.S. in Hospitality Management, along with a minor in Real Estate.  A native of Oregon, he was anxious to return west and accepted a position at Four Star Realty in Boulder, CO. In the last 10 years, Aaron has been instrumental in transforming this asset management firm into a powerhouse along the Colorado Front Range.   His current role has him overseeing a team of 25 that manages a portfolio of 4000 beds adjacent to the University of Colorado.

 

His inspiration comes from the belief that all social interactions are an opportunity to cultivate positive and fulfilling relationships.  That vision translates to Aaron’s role at Jet Hospitality where he is inspires creativity that ensures genuine care and personalization is injected into each and every Guest Experience.

 

Aaron’s love for people extends to his stunning wife, Ashley, and their two kids, Bruce and Lucille.  They enjoy embarking on unique family adventures and appreciate spending free time performing “quality control” on all the amazing experiences Jet Hospitality has to offer.

HOW WE 
WORK

THE JET FAMILY WAY

FARM DEALS
Through cultivated relationships, we identify underperforming properties in target markets, and ethically negotiate mutually beneficial terms and quick acquisitions.

VALUE ENGINEERING
We create a sense of place, at a fraction of the cost with strategically designed properties that drive experience, ADR, and maximum value + return.

EXECUTE REHAB
Our in-house, mobile construction team, executes the value add program in completion times under half that of large general contractors.

LAUNCH RE-BRAND
JET applies cohesive brand excellence across all platforms: Engaging social, current reviews, easy to navigate sites with direct (and third party) booking, targeted ads/ SEO, and grassroot savvy, drive exposure + growth.

BUILD GUEST RELATIONSHIPS
We still believe in customer touch points and building genuine relationships. Our passion is people and we find fulfillment in delivering genuine experiences.

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