Jesse Baker 

Principal 

jbaker@jetcitycapitalmgmt.com

WHO WE 
ARE

ALTERNATIVE EXCELLENCE

JESSE

BAKER

FOUNDER + PRINCIPLE

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Mr. Baker is Founder & CEO of Jet City Capital Management and Principal of JET Hospitality. Launched in 2015, the firm has quickly grown from a boutique real estate development startup into a premier real estate investment platform and multi-brand enterprise specializing in developing niche brands in emerging demand markets.

After joining Kidder Mathews in 2014, Mr. Baker earned his WA State Certified General Appraiser License (20102160) in March 2020, and was promoted to Vice President before leaving the firm shortly thereafter to run JCCM and subsidiaries full time.  Jesse appraised or provided consulting services on 100+ Lodging Properties in the WA and ID, growing the firm's reputation as the premier lodging advisory presence in the Pacific Northwest.

Prior to joining KM, Mr. Baker earned multiple promotions in leadership roles with Cintas Corporation. He graduated the Management Trainee Program in 2010, was promoted to Service Manager (2011), and Operations Manager (2013). Prior to leaving Cintas, Mr. Baker ran the company's the third largest document shredding facility in the country, Fremont, CA, overseeing service and plant ops and a $10MM+ Annual P&L.

Jesse Baker graduated from The Hotel School at Cornell University in 2009 with B.S. in Hospitality Management and a Real Estate Minor. He was a four-year member of the Cornell Varsity Football Team, earning three Varsity Letters as a Wide Receiver and 2nd Team All-Ivy Honors in 2008.  His entrepreneurial career began at Age 7 in Boulder, CO.

MANAGING PARTNER

AARON

MUMFORD

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Aaron’s passion for hospitality brought him to Cornell University where he graduated in 2009 with a B.S. in Hospitality Management, along with a minor in Real Estate.  A native of Oregon, he was anxious to return west and accepted a position at Four Star Realty in Boulder, CO. In the last 12 years, Aaron was instrumental in transforming this asset management firm into a powerhouse along the Colorado Front Range.   His recently left his role overseeing a team of 25 that manages a portfolio of 4000 beds with $4,000,000 in monthly rents adjacent to the University of Colorado to focus full time on JET's growth.

 

His inspiration comes from the belief that all social interactions are an opportunity to cultivate positive and fulfilling relationships.  That vision translates to Aaron’s role at Jet Hospitality where he is inspires creativity that ensures genuine care and personalization is injected into each and every Guest Experience.

 

Aaron’s love for people extends to his stunning wife, Ashley, and their two kids, Bruce and Lucille.  They enjoy embarking on unique family adventures and appreciate spending free time performing “quality control” on all the amazing experiences Jet Hospitality has to offer.

HOW WE 
WORK

THE JET FAMILY WAY

FARM DEALS

Through cultivated relationships, we identify underperforming properties in target markets, and ethically negotiate mutually beneficial terms and quick acquisitions.

VALUE ENGINEERING

We create a sense of place, at a fraction of the cost with strategically designed properties that drive experience, ADR, and maximum value + return.

EXECUTE REHAB

Our in-house, mobile construction team, executes the value add program in completion times under half that of large general contractors.

LAUNCH RE-BRAND

JET applies cohesive brand excellence across all platforms: Engaging social, current reviews, easy to navigate sites with direct (and third party) booking, targeted ads/ SEO, and grassroot savvy, drive exposure + growth.

BUILD GUEST RELATIONSHIPS

We still believe in customer touch points and building genuine relationships. Our passion is people and we find fulfillment in delivering genuine experiences.

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